Tool Button
ToolButton Overview  |  Get Started  |  Promotion  |  Resources  |  Manage  |  Reports Sign-in | Sign Up 
Webmasters Support Download Directory Buttons Home Page
You are here: Home > Webmasters > Promotion



Promotion


There are 2 ways that you can get more return traffic to your web site using ToolButton. The first is to promote your button to your own visitors or users. The second is to promote your button to the thousands of people searching through the button directory on the ToolButton.com web site.

Promote Your Buttons Draw Back Your Own Visitors
Let’s face it. Visitors come to your web site because of your valuable content. Whether it be product-specific or more general information, the simple fact is you have only a brief time to capture the attention of your visitors.

Would it not be better to spend that time promoting a means
to draw your visitors back to your site over and over again?

This is the magic of ToolButton.

If you succeed in convincing your users to install your button, then you have the opportunity to present more and more of your future content, enticing your visitors to return to your web site more and more.

Newsletters
One of the most successful ways you can promote ToolButton to your own users is to provide delivery of your newsletter through a Button Alert. By delivering a notice that the newsletter is now available on your website, you have a painless way of having the user click through to your website. An Alert is similar in function to email but does NOT have the problems of spam killers, blockages and filtering that existing email is affected by.

Images
The advantage of buttons is that they are quite unobtrusive yet always visible to your visitors... Tell the world you are affiliated with ToolButton by displaying this image. Promote the ToolButton software to your audience.

Pop-ups
Our web-based Pop-Ups are a highly successful method of generating sign-ups from your site. A small window opens up to entices the visitor to install your button.

Promote Your Button On ToolButton.com
The Directory is the first place that ToolButton users go to find fun and exciting, new buttons to install. Considerable user traffic is directed to the Directory because of the links built into the Deskbar itself.

ToolButton Positioning
You can increase the number of your button installations by positioning your button in high traffic areas on the ToolButton.com website. You can become the Featured Button or get priority positioning by being listed at the top of your Directory category. Either way, your button will be visible to the thousands of new and existing ToolButton users that visit the website each day.

Themes
Button Themes are buttons that are bundled together because of their similar nature. The advantage to the Webmaster is that a user installs all buttons in the theme with one click of the mouse. For example, a Wine Enthusiasts Theme might contain 3 – 5 buttons from Publishers in the wine biz.

Bundling
Certain select buttons can be included in the small, default “bundle” of buttons that are included with every new install. Your button could be one of these. It is a great way to dramatically increase the number of users of your button.
Copyright © 2003-2005 ToolButton Inc. All rights reserved. NOTICE: We collect personal information on this site.
To learn more about how we use your information, see the Privacy Policy and Terms of Service.